The Home launched at Google I/O almost a year ago, but has been only available to US customers since November. However, in the time between launches, the company has localised the smart speaker, integrating a number of services and sources tailored specifically for Britons. The BBC, The Guardian, The Financial Times, The Sun, The Telegraph, Huffington Post, Sky News and Sky Sports are available from launch, with more being added over time. The launch of the Home in the UK sees Google go up against one of its biggest rivals: Amazon. The Echo and Echo Dot has largely had the smart speaker market to itself until now, but the Home -- with its intelligent Assistant -- builds on top of Google's existing search and AI expertise.